About Flyruit
A small company that makes three things for the same problem: the distance between people who care about each other.
Flyruit makes three products, and all three answer the same complaint. Someone you love is not in the room. A grandchild grows up two flights away, a parent forgets which day the appointment falls on, a set of keys goes missing on the morning the taxi is already outside. None of that is solved by a better phone. It is solved by something that sits in the room and does one job without being asked.
The Flyruit range starts with the digital picture frame, because it was the first thing we built. A frame runs Frameo, so a photo sent from a phone in another country lands on a screen in a living room a moment later.
The 15.6 inch model shows 1920 by 1080 on an IPS panel and the 10.1 inch model shows 1280 by 800, and both hold 32GB before an SD card or a USB drive adds more. When the household Wi-Fi is the obstacle, the card slot is the answer, and the frame joins the 2.4GHz band that most back bedrooms actually reach.
The clock came from a complaint about the frames
People kept asking whether a frame could show the day of the week in large letters. It could not, and pretending otherwise would have made a poor clock out of a good frame.
So the Flyruit workshop built the day clock: weekday, date and the phase of the day, printed at a size that reads from the doorway, with six alarms and ten reminders behind it for medication, water and a walk. It dims itself at night, hangs on a wall or stands on a table, and the remote means nobody has to crouch at a row of buttons.
The tracker tags came last, and they are the strictest product we make, because Apple sets the bar rather than us. Our tags are MFi certified for Apple Find My, they appear in the app an iPhone already has, and they need no subscription. Inside 130 feet you ring them from the app or through Siri at 80 decibels. Beyond that the Find My network does the work. They run on a CR2032 coin cell, and they are iOS only, which is the honest edge of the certification.
| Line | Sizes we make | What it runs on | The number worth knowing |
|---|---|---|---|
| Digital picture frames | 10.1 in and 15.6 in | Frameo app over 2.4GHz Wi-Fi, or SD, USB and USB-C | 32GB on the frame before a card is added |
| Day clocks | 7 in and 10.1 in | Mains power, wall or table, remote control | 6 alarms and 10 reminders with icons |
| Tracker tags | 1 pack and 4 pack | Apple Find My on iOS, CR2032 cell | 130 ft to ring it yourself, 80dB when you do |
What being the manufacturer changes
Because the Flyruit house builds the products rather than reselling them, the price on a page does not carry a distributor's margin, and the person who answers a question about a firmware setting is the person who chose it. That also means the range stays short. Three lines, a handful of sizes, and no model that exists only to fill a shelf.
It also changes how we write. The specification on a Flyruit page is the specification we print on the box: the diagonal, the resolution, the storage, the band the frame joins, the range and the volume of a tag. Where a number is missing, the page stays quiet rather than filling the gap with a claim. A frame is not called silent, a tag is not called waterproof, and a clock is not sold as a medical device, because none of those are ours to say.
The Flyruit way is simple: a good product disappears into a room. Nobody thanks a frame for showing a photograph or a clock for showing Thursday. They notice when the photo arrives from a daughter who does not call often, or when a parent stops asking what day it is. That is the whole ambition of this company, and it fits on one line.
The Flyruit project started in 2021 with a single ten inch frame and a family spread across three time zones. The first one went to a grandmother who had never opened a photo app and did not intend to start. It worked because nobody asked her to do anything.
That is still the test at the workbench. If a product needs a manual to survive its first evening in a living room, the Flyruit team sends it back to the bench. We would rather lose a feature than lose the person who was meant to use it.
We stayed small on purpose. Three lines, a short catalogue, and the same people answering the email that arrives after a package is opened. Being the manufacturer means the price on the page is not carrying anyone else's margin.